Empowering Advisors. Enabling Impact.
Expert philanthropy education for financial advisors, accountants, and lawyers
An unprecedented growth pathway for your practice
Independent research 1 reveals that 84% of clients want to talk about philanthropy with their financial advisors, yet just 40% of advisors discuss the topic with them. Up to $12 billion in extra charitable donations could be unlocked between now and 2030 if Australians could access greater support on charitable giving.
To address this unmet need, Generous You will help to build your skills so you can confidently guide your clients through structured giving conversations that will increase engagement and retention, access a growing market of high-net-worth individuals and grow your practice.
From curiosity to confidence
We are an independent for-purpose education service, that will offer a suite of interactive programs, workshops and practical tools to upskill advisers and grow the Australian charitable sector.
Our aim? To ensure structured philanthropy is an essential element of client advice of financial advisers, accountants and lawyers to unlock greater impact and opportunity for all.